CUSTOM BRANDING

Branding and Logo Design for Coaches & Wellness Brands

MINIMAL. MODERN. MIGHTY.

MEET THE DESIGNER

Hello! I'm Erin, a graphic designer from Colorado.

Since 2011 I’ve designed for small business owners on projects big and small.

My 10+ years as a designer and my deep-rooted love for holistic medicine and self-care have led me to my creative sweet spot: branding and design for health and wellness brands. My clients include yoga studios, wellness shops, food bloggers, and coaches of all kinds.

Clients have called me an absolute godsend, a secret weapon, and a graphic design psychic who "just gets it." Now I’m bringing all my best design moxie to you.

DESIGN PACKAGES

Custom Branding

This is a deep dive into your brand's values, audience, and messaging. With beautiful design to boot! Perfect for branding or rebranding an established business that is ready to grow.

— Full Brand Strategy

— Primary logo

— Secondary logo(s)

— Mark(s)

— Social media profile photo(s)

— Cohesive font system

— Color palette

— Brand guidelines

Timeline: 6-8 weeks

Logo Design

Want something custom, but don't need the full branding experience? I've got you covered. This package is perfect if you are a new business or if you need a logo for a new program.

— Design Questionnaire

— Primary logo

— Secondary logo

— Mark(s)

— Color palette

— Style guide

Timeline: 3-4 weeks

THE DESIGN PROCESS

01. Discovery

Before the design process begins, we'll go through a series of exercises to make sure we're both on the same page. This will include a questionnaire that gets to the essence of your business. We’ll address your audience, your vibe, and why you do what you do. This is a time of exploration and clarity.

02. Visual Strategy

Next, I’ll take all your answers and start creating a visual interpretation. Yes, this means it’s moodboard time! More than that, however, we’re creating the foundation for your design strategy. I'll present this in a brand strategy deck, complete with your brand words, visual direction, and more (depending on which package you choose).

03. Design Time

Once we both feel good about the visual direction / brand strategy, I will spend time developing your logo design concepts (1-2 weeks). Once the initial designs are presented, we will work back and forth to refine and finalize the project and ensure your idea is brought to life exactly how you envisioned it.

04. Finalize & Celebrate

After the design work is complete, I'll package everything up for you and hand off your final files and your new style guide or branding guidelines via Dropbox. If any printing or web design is needed, I can recommend the right people to work with, printing options, etc. I'm here to make sure everything is carried out perfectly!

Minimal. Modern. Mighty.
Made just for you.

So, what are we waiting for?! Let’s talk about your project! Fill out the form below and I’ll get back to you as soon as I can, typically within 48 hours. I can't wait to create some design magic together.